By integrating Next Best Action (NBA) strategies through the Exacaster 360 platform not only optimized agent workflows but also led to a significant 80% increase in services per customer and a 38% boost in Average Revenue Per User (ARPU). Interested in details?

The company was struggling with a high churn rate of 68% and only 32% of new prepaid subscribers classified as ‘high risk’ renewed their plans.

The company’s staff used to execute the Next Best Offer (NBO) process manually. The Client expressed the need for a fully automated offer assignment process to help sell mobile rate plans to its 600K+ postpaid subscribers.