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CUSTOMER VALUE MANAGEMENT

CVM Platform

Customer Value Management Softwire

Match

Recommendations Softwire

Core

Customer Data Platform Softwire

Flow

Omnichannel Campaign Management Softwire

Keep

Churn Prediction Softwire

Track

Gen BI CVM Reporting Softwire

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Read the report

BY SERVICE

  • Customer value management
  • Data management
  • AI accelerator
Preview the CVMBoK
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Get your CVM Benchmark

CVM TOOLS

  • CVM Benchmark
  • CVM trends 2025
  • CVMBoK
  • CVM stories podcast

RESOURCES

  • Case studies and white papers
  • Blog
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Listen to the podcast

COMPANY

  • Who we are
  • Partnership
  • Careers
  • Contact us
Check open positions
Contact us
  • Products
  • Solutions
  • Resources
  • Company
Contact us

Products

CUSTOMER VALUE MANAGEMENT

CVM Platform

Customer Value Management Softwire

Match

Recommendations Softwire

Core

Customer Data Platform Softwire

Flow

Omnichannel Campaign Management Softwire

Keep

Churn Prediction Softwire

Track

Gen BI CVM Reporting Softwire

Banner-CVM-Trends
Read the report

Solutions

BY SERVICE

  • Customer value management
  • Data management
  • AI accelerator
Preview the CVMBoK
Banner-CVM-Benchmark
Get your CVM Benchmark

Resources

CVM TOOLS

  • CVM Benchmark
  • CVM trends 2025
  • CVMBoK
  • CVM stories podcast

RESOURCES

  • Case studies and white papers
  • Blog
Banner-Podscast
Listen to the podcast

Company

  • Who we are
  • Partnership
  • Careers
  • Contact us
Check open positions
Contact us

A Guide to Customer Value Management

betterdocs-category-icon

1. Embracing the Power of Customer Value Management

  • How to Use This Guide
  • Customer Value Management Body of Knowledge (CVMBoK)
betterdocs-category-icon

2. The Role of Customer Value Management

  • The Customer Value Management Role Within the Organization
  • CVM KPIs
  • The Transformation from a Product-centric to a Customer-centric Approach
  • Selecting the Right Talent: The Key to Customer Value Management Success
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3. The Work of Customer Value Management Professionals

  • Supporting the Rest of the Organization with Communication Initiatives
  • The Customer Value Management Portfolio
  • The Customer Value Management Canvas
  • Acquire
  • Grow
  • Retain
  • Next Best Action
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4. Technology and Data

  • Navigating Technological and Data Challenges in Customer Value Management
  • Building a Future-Proof Customer Value Management Technology Stack
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5. Cross-functional Collaboration

  • Market Research
  • Product Management
  • Pricing
  • Assisted Outbound Channels
  • Security
  • Customer Experience
  • Procurement
  • Customer Acquisition
  • Cross-functional Collaboration
  • Assisted Inbound Channels
  • Data Analytics/Business Intelligence
  • Data Engineering
  • Branding
  • Digital Inbound Channels
  • Digital Outbound Channels
  • Information Technology
  • Regulatory and Compliance
  • Finance
  • Operations
  • General Management
betterdocs-category-icon

Customer Value Management Technology Blueprint

  • Customer Value Management Technology Reference Architecture
  • Customer Data Management
  • Campaign Management and Real-Time Decisioning
  • AI and Machine Learning Capabilities
  • Automated Reporting Capabilities
  • Navigating the Path to an Optimal Customer Value Management Technology Stack
betterdocs-category-icon

6. Conclusions and Next Steps

  • Foundational Literature and Recommended Readings
  • Engage with Authors and Contributors
  • Key Takeaways
CUSTOMER VALUE MANAGEMENT

Products

CVM Platform Customer Value Management Softwire
Match Recommendations Softwire
Core Customer Data Platform Softwire
Flow Omnichannel Campaign Management Softwire
Keep Churn Prediction Softwire
Track Gen BI CVM Reporting Softwire

Solutions

By service

  • Customer value management
  • Data management
  • AI accelerator
CVM TOOLS

CVM tools

  • CVM Benchmark
  • CVM trends 2025
  • CVMBoK
  • CVM stories podcast

Resources

  • Case studies and white papers
  • Blog

Company

  • Who we are
  • Partnership
  • Careers
  • Contact us
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